Diploma in Tourism

Purpose

The purpose of the Hope College tourism diploma is to help operationalize the mission and objectives of Hope College by providing students with an educational experience that will position them to be qualified for entry level tourism management positions or to be able to pursue the development of their own small tourism business.

Uniqueness

The Hope College business tourism diploma will offer students a number of unique pedagogical experienced including:

· relatively small student:instructor ratios offering close mentoring throughout the program;
· delivery in a rural context with an acute sensitivity of tourism development and management issues in rural communities;
· instructional practitioners – individuals not only qualified to teach but proven tourism professionals;
· student practicum placements in both the first and second year of the program.

There are 20 courses in the complete Tourism program.  All 20 need to be taken to complete the Tourism program.  However, individuals interested in the subject material of a single course (or a set of courses less than 20) are welcome to enrol in that course(s). Listed below are the five unique tourism courses.  There are an addition 10 courses from the Business Diploma and 5 general courses.

Course Title: Introduction to Tourism – TR101

The scope and nature of tourism as a contemporary leisure experience is examined along with economic, political and social ramifications, research strategies employed and implications for the future. This course will enable the student to appraise the components of the hospitality and tourism industry and to define the different components of tourism, including: transportation systems, the lodging industry, the food and beverage industry, attractions, and public tourism businesses. The student will learn the essentials of appraising the economic impact that tourism has on local economies.

Course Title: Principles of Sustainable Tourism – TR103

This Course will familiarise students with the rapidly evolving field of sustainable tourism, enabling them to apply and assess the concept within a broad array of actual and potential tourism settings. Sustainability is a contemporary term associated with several industries today: ‘sustainable development’, ‘sustainable communities’, ‘sustainable agriculture’, and so on. Not surprisingly, the term ‘sustainable tourism’ has emerged also, yet the concept has generated much debate and confusion regarding its meaning, and how sustainability can be put into practice. Within the context of Drumheller, Alberta, other developed countries, and the Third World, this course entails both a theoretical and practical introduction to the emerging field of sustainable tourism, particularly emphasising ecotourism, alternative tourism, and tourism in protected areas.

Course Title: Tourism Simulation – TR201

This course is designed to deliver a simulated experience of managing the operations of a privately owned tourism venture within a competitive environment. Decision making for all aspects of the venture will be made and financial operating results as well as customer feedback will be evaluated. Students will be part of an Executive Committee responsible for directing and operating the venture.

Course Title: Rural Community Based Tourism – TR202

This course examines the specific sphere of rural tourism and what it has to offer by way of unique opportunities for income generation and job creation. This course consider rural tourism as an activity that can help deliver additional economic activity in addition to replacing traditional rural economic activities now in decline (ie. agriculture), and in so doing, help to arrest rural depopulation. The context of the study of rural tourism will be on the value of community-based opportunities.

Course Title: Tourism Practicum – TR211

Hope College believes that an effective education is not limited to the classroom but receives an important compliment through the strategic inclusion of hands-on experience. Through a guided placement, the course assists a student to experience the theoretical concepts of the first and second years of the diploma program within the real-life context of engagement with the tourism industry. Students will be assisted with their practicum placement by an assigned instructor. A TR211 placement will generally require a student to be engaged at the practicum site for a minimum of 20 hours/week for a 15 week period.