Diploma in Business Administration

Purpose

The purpose of the Hope College business diploma is to help operationalize the mission and objectives of Hope College by providing students with an educational experience that will position them to be qualified for entry level business management positions or to be able to pursue the development of their own small business.

Uniqueness

The Hope College business diploma will offer students a number of unique pedagogical experienced including:

  • relatively small student:instructor ratios offering close mentoring throughout the program;
  • delivery in a rural context with an acute sensitivity of business development and management issues in rural communities;
  • instructional practitioners – individuals not only qualified to teach but proven business professionals.

 

Course Title: Introduction to Business – BU101

This is the first and foundational course in the Business Diploma program. It serves as a pre-requisite for several courses within the diploma. As an introductory course, this course will introduce students to the fundamental concepts and parameters that guide successful businesses in a number of different aspects including:
• Economics & Globalization
• Interviewing & Hiring
• Business Structures
• Unions
• Promotion & Advertising
• Ethics & Social Responsibility
• Motivation
• Marketing
• Financial Statements
• Employment Laws
• Products & Pricing
• Stock Markets

Course Title: Business Accounting I – BU102

This course explores basic principles and techniques of financial statements typically used by for profit and not-for-profit organizations. Topics covered include generally accepted accounting principles, the accounting transaction cycle, the financial statements and specific items which make up a general balance sheet.

Course Title: Business Accounting II – BU103

This course builds upon the knowledge base of accounting principles created by BU102. As an extension of BU102 this course will introduce issues in managerial and cost accounting and provide a framework for approaching contemporary cost problems. Both the technical and conceptual aspects of cost accumulation, allocation and the choice of the appropriate cost technique for specific requirements will be examined.

Course Title: Introduction to Management – BU104

This course introduces the students to operations management concepts, models and techniques that have broad areas of application. Topics of this course include:
• forecasting,
• capacity planning,
• inventory control,
• project management,
• transportation cost analysis,
• quality control,
• problem solving techniques.

Course Title: Microeconomics – BU106

This course provides an introductory overview of the modern market economies as systems for dealing with the problem of demand and supply. Topics in this course will include:
• Operation and decision-making of economic units;
• supply, demand and resource allocation;
• analysis of various market and industry structures;
• shortages,
• controls,
• social costs and benefits;
• international trade;
• comparative systems

Course Title: Macroeconomics – BU107

This course builds upon the fundamental knowledge and skills gained in BU106. As an extension of BU106, this course adds consideration of relationships among such variables as national income, employment, inflation and the quantity of money. The roles of government expenditure, taxation and monetary policy, international finance and economic development are examined and challenged.

Course Title: Business Practicum I – BU111

Hope College believes that an effective education is not limited to the classroom but receives an important compliment through the strategic inclusion of hands-on experience. Through a guided placement, the course assists a student to experience the theoretical concepts of the first year of the diploma program within the real-life context of business engagement. Students will be assisted with their practicum placement by an assigned instructor. A BU111 placement will generally require a student to be engaged at the practicum site for a minimum of 12 hours/week for a 15 week period.

Course Title: Principles of Business Development – BU201

Through extensive use of case analysis and discussions this course provides practical training in establishing goals and objectives for organizations and in formulating business strategies and plans. Particular emphasis will be placed on the process for developing business strategies. Students will be encouraged to use and develop their creativity through experiential learning and case analysis.

Course Title: Principles of Brand Development – BU202

This course examines the broad topic of brand equity and brand management, both critical to an effective marketing strategy and building relationships with stakeholders such as customers, suppliers, and partners. For many companies, the most valuable asset is the brand name associated with its products or services. Yet too often marketing decisions affecting product policy, pricing, advertising or distribution are taken without considering their impact on brand equity or, alternatively, optimally leveraging it. Thus the focus of this course will be to explore and understand the importance of brands, what they mean to consumers, and, most importantly how they should be managed to the greatest benefit of the organization.

Course Title: Effective Market Research – BU203

This course is designed to provide the participants with a deeper understanding of marketing research and ways research can be used to solve marketing challenges. The course will distinguish the differences between quantitative and qualitative research and primary and secondary research. Participants will gain practical hands-on knowledge on how to develop, conduct and evaluate research and on increase analytical skills. Case studies will be used to illustrate the essential concepts and to demonstrate common mistakes and successes in research design. Specific course topics include:
• uses of research and examples of successful and failed outcomes,
• research methodologies and processes,
• questionnaire design, development and deployment,
• focus group guide development and execution,
• importance of sampling and statistical measurement,
• commissioning and overseeing research,
• analyzing data and effectively reporting results,
• the research industry.

Course Title: Effective Marketing Strategies – BU204

This course is designed to teach students how the functions and concepts of marketing are applied in today’s business environment. This course introduces students to a study of the marketplace, market and product planning, pricing strategies, brand equity, distribution, and promotion. Learning experiences will incorporate lecture, discussion, and case study methodology.

Course Title: Introduction to Canadian Business Law – BU205

This course is designed to provide the student with an overview of Canadian Business law and an understanding of basic legal terminology. The major emphasis is on contract law, since contracts are the foundation of all commercial transactions. Topics will include a study of the requirements for creating a legally binding contract, as well as some common errors to be avoided. Various types of contracts with special uses will also be examined. The law of contract enforcement will also be reviewed.

Course Title: Principles of Advertising and Promotion – BU206

This course will examine the effective use of communication strategies to meet business objectives. This course will introduce students to many aspects that pertain to advertising and promotion. As with all communication, understanding the target audience will be a critical consideration of this course. This course will provide exposure to a student to both the concepts of and the creativity needed for successful advertising and promotion.

Course Title: Ethics in Business -BU207

This course introduces contemporary and controversial ethical issues that face the business community. Topics include moral reasoning, moral dilemmas, law and morality, equity, justice and fairness, ethical standards, and moral development. This course will use specific case studies and examples to illustrate the range of ethical issues in business.

Course Title: Human Resource Management – BU208

This course provides an overview of the fundamentals of human resource management and the importance and impact of human resource management on an organization. It will focus primarily on seven major areas:
• strategic human resource management,
• planning human resources,
• attracting and selecting human resources,
• placing, developing and evaluating human resources,
• rewarding human resources,
• maintaining high performance and
• evaluating human resources strategies.

Course Title: Business Practicum II – BU211

Hope College believes that an effective education is not limited to the classroom but receives an important compliment through the strategic inclusion of hands-on experience. Through a guided placement, the course assists a student to experience the theoretical concepts of the first and second years of the diploma program within the real-life context of business engagement. Students will be assisted with their practicum placement by an assigned instructor. A BU211 placement will generally require a student to be engaged at the practicum site for a minimum of 20 hours/week for a 15 week period.